— Welcome to P3 Communications —

Wiki-Movements is our new, innovative communications and marketing strategy that presents your product or candidate in a way that provides personal benefits for customers and voters to support.  Our strategy starts with the creation of message that resonates with your audience.  Then it utilizes the latest customer and voter media use research to design media content that appeals to voters through the visual and writing styles of their preferred media.  The result is message that connects with your audience through their life experiences and common language as a means to persuade and motivate users to take actions to support your product, candidate or cause.

The Wiki-Movement Strategy came from several different elements.  One element is the latest research into consumer and voter media use needs and behavior.  Our content is proven to make a direct connection with your audience through their digital, traditional and social media applications.  Another element is more than 25 years of practical experience with media consumers as a journalist and public relations expert.  Modern media users seek authentic content that engages, inspires and encourages them to become a strong voice in support of social, political and economic issues.  People believe their voice needs to be heard on the subjects that interest them.  Therefore, we transform each product, candidate or cause into its own “Wiki-Movement,” an entity that encourages their feedback and promotes their participation in a larger cause.  When that occurs, studies show people have a greater trust in the content, create a bond with the entity behind the content, and take direct action to support a product, candidate or cause.

But there is a catch.  Like all digital and social media campaigns, a successful Wiki-Movement must encourage participation without the creation of what we’ve called “influential entitlement.”  This phrase describes the belief that digital and social media users feel like they should have a greater influence on an organization’s decisions than would be possible for a successful mass communication campaign.  Our “Online Participation Theory” describes the way corporate and organizational leaders can encourage user feedback and keep them supportive even when their opinions and suggestions aren’t incorporated into the goals and tactics of a campaign.

Finally, a third element of the Wiki-Movement Strategy and the Online Participation Theory is research on how social movements and political campaigns have been conducted during the last 80 years; an examination of 250 websites and social media applications of traditional and online social movements; and a decade of practical experience as a member of social movements and political campaigns. 

All of these elements combine to produce a final strategy that creates a lasting bond with customers and voters as well as motivates them to support your product, candidate or cause.

We create media content that has been proven to motivate and mobilize people  to sell your product, get your candidate elected, or increase support for your cause.  We combine practical experience with the latest research on consumer and voter media use to create strategies that have increased ROI 300%, fundraising 500%, SEO 700%, digital engagement 900%, and voter turnout 20% in a few months. 

We succeed in these goals through a combination of journalism experience and digital media expertise.

First, we learn about the product or cause from the client’s perspective or why a candidate wants to run for office. These quick conversations allow us to get a clear understanding of the product or candidate so we can create an authentic campaign.  AUTHENTICITY IS THE CURRENCY OF THE INTERNET AND THE ELEMENT THAT GIVES VALUE TO DIGITAL CONTENT.

Second, we conduct extensive research on the industry or political environment to uncover the most effective methods to motivate users to buy your product or support your candidate or cause.  We learn the foundations of the product market or political race in order to create memorable campaign materials that mobilize readers to take action.

Third, we use our award-winning journalism experience to create messages that attract the attention of media users and media professionals.  Then we take those messages and redesign or create the website that presents them in a way that motivates your audience to act.

Finally, we use the message and promote it through social media in a way that utilizes the benefits of each application. There are benefits to Instagram that are different than Facebook and vice versa.  Our campaigns maximize the benefits of each campaign and the appeal of each message to users.

The reason our campaigns are successful has to do with our research. Every campaign is designed with an understanding of 80 years of research on how traditional and digital campaigns create materials that have been proven to motivate readers and mobilize them to support a product, candidate or cause. They are supported with more than ten years of experience in traditional journalism so we know the needs of the media and how to draft press releases and publicity materials that mirror published news stories.

Our campaigns work due to our comprehensive understanding of issues and markets. During our time in journalism, we have covered every topic as well as earned several journalism awards and accolades, such as:

  — 2003 Pulitzer Prize nomination

  —  The Tom Renner Award runner-up for Investigative Journalism from the nationwide Investigative Reporters and Editors organization (the contest was open to every newspaper in the country)

  —  The Francis Devore Award for Public Service (the Florida Press Club’s highest honor and a contest that involved every Florida newspaper)

We’ve designed and conducted innovative and highly-successful strategic communications campaigns and content for national corporations, political candidates, educational organizations and governmental institutions.  Projects have been known to triple digital media engagement (traffic to website, Facebook, Twitter, etc.) in as few as five days. But our results are more than just increased viewers on social media. We’ve create communication campaigns that resonate with customers and voters, increase revenues, and win elections.  A few projects are listed below:

• Created and Implemented a $21 million product safety project for Fiat Chrysler Automobiles
• Launched the Million Bag March website for a non-profit organization focused on the construction of coffee houses as a means to create communities and improve Detroit’s blighted neighborhoods (www.millionbagmarch.org)
• Increased political fundraising by 10 times the previous amount in two months
• Designed, managed and coordinated election content and strategy for several victorious local, state and national political races.
  
• Increased revenues 40% in a few months with personalized communication content.
• Conducted a nationwide SWOT analysis of all state lottery digital media content and then developed a new digital content program that tripled digital traffic in three months
• Produced content or communication strategies for American Society of Employers (ASE), Bank of America, BP, Children’s Hospital of Michigan, Comcast, Fiat Chrysler Automobiles, JP Morgan Chase, State Farm, Toyota, Wayne County (MI) government, Unite America, University of Wisconsin, U.S. House of Representatives officials, U.S. Senators, and Voters Not Politicians.

We will tell your story through a specific message and content designed to motivate people to buy your product or support your candidate or cause.  We promote that message through communications campaigns that target your audience through the strengths of various digital formats (such as websites and social media pages).  Our content allows you to control the narrative and then drive the conversation about your product, candidate or cause.  More than that, we can teach your executives and employees how to write speeches and presentations to support that messages as well as how to present that message confidently in their public communications.

We provide several services to achieve your goals that are effective whether they are used individually or coordinated to produce an entire campaign.  These services include:

– Communications Audits (Review of all communications)

– Communication and Marketing Strategy

– Employer Branding and Recognition

– Narrative Creation and Development

– Publicity Material Creation (press releases, Op/Eds, etc.)

– Reputation and Issue Management

– Website Design or Redesign

– Social Media Page Design and Redesign

– Message Coordination between internal and external applications

– Website and Social Media Content Creation and Management

– Crisis and Risk Management (Pre- and Post- Event)

– Employee Engagement

– Media Relations and Training

– Media Spokesperson

In addition, we provide several services to achieve your goals.

• Digital and Social Media Analysis
• Search Engine Optimization (SEO)
  
• Team Building and Motivation
  
• Speechwriting and Public Speaking Coaching**

**Specifically, we offer personalized lectures, classes and personal sessions in speech writing and presentation style that have improved the public speaking skills of more than 1,000 clients in all fields.  We understand that different groups and individuals have different needs to improve their public speaking.  Therefore, we meet with each group or individual first and then design seminars or coaching programs that target each communication issue separately to improve public speaking confidence.